The world’s oceans produce 70% of our oxygen. They influence weather systems, support economies and feed people around the world. About 950 million people rely on fish as their primary source of protein, and fishing is the principal livelihood for over 200 million people.
We are committed to responsible sourcing...
We realise, that with fish playing such an important role in so many people’s lives, it is imperative that the world’s oceans are managed correctly to ensure the survival of marine life and the human life it sustains. As consumers become more aware of environmental issues, we are stocking alternative varieties of fish and taking responsibility for ensuring a sustainable future for the industry.
Cooking cod with a clear conscience...
Thanks to exemplary stock management in the Barents Sea, under a joint arrangement between Norway and Russia, the regions fishing fleet have adjusted the level of fishing in relation to the annual levels of biomass, so the fishing grounds of the Barents Sea are not (and have never been) in the kind of crisis seen in other parts of the world.
The MSC certifier confirmed stock “to be consistently maintained at levels above the precautionary limits”,meaning more than enough fish are left in the ocean for the species to spawn a healthy generation the following year, and resulting in a clear conscience for the consumer.