Daniels Fish and Chips | Sustaining People, Planet and Livelihoods...

Sustainability Header

Traceability...

We buy from traceable, sustainable sources.
All Daniels cod is sourced legally and within quotas. Our North Sea Atlantic cod is from the Cod Management Recovery Plan quota in Area 27.
We offer MSC sustainable cod and only sell mature flatfish to our customers.
All the cod sold at Daniels comes from Icelandic waters, which have some of the healthiest stocks of cod. It's caught by approved boats, which means full traceability right back to the boat and the day of catching. These large, mature cod also produce well-sized, high-quality fillets.

Quality...

We are committed to supplying food of the highest quality from our 100% burgers to our luxury range of pies.

Buying locally...

We try to buy locally and source products and services in our area in an effort to support our local economy.

Using high efficiency frying technology...

Our technologically advanced high efficiency Florigo frying ranges ensure we are able to keep up with demand at busy times due to a fast temperature recovery rate. They conserve energy by using less gas than conventional frying ranges. Our oil is also filtered twice a day to ensure it is always clean.

Using ecologically responsible packaging...

We offer alternative ecologically responsible packaging to our customers including eco-boxes which are made from recyclable materials and which are not only environmentally friendly but also allow the food to breath.

Climate change...

We are concerned about climate change and are committed to conserving energy throughout the company.

Buying British...

Being an ethically responsible company...

We believe being a responsible company is the right thing to do from how we source our products to how we treat our staff.

Supporting new fishing technology...

We support the research of new fishing technology which is ethical in its approach, reduces by-catch (unwanted fish) and will help sustain marine life and the fishing industry for generations to come.
We support companies like smart gear who are seeking ways to fish which are more ethical such as using square fishing nets, line caught cod and the eliminator, which is a special method of catching surface dwelling haddock.

Promoting the Great British Take-Away...

We actively promote the health benefits of eating fish and chips in order to preserve the industry.

We look after our community...

We make donations to our local community to ensure we are giving something back and building a future legacy for our town. So far we have donated a number of Phoenix Canariensis palm trees, which were planted on roundabouts in our local town.

We value our customers...

We are constantly taking steps to improve our customer service and have introduced a ‘mystery shopper’ scheme to ensure we are delivering the best possible service.

We are using modern marketing techniques...

We use ’Facebook’ and Twitter to market our branches, ensuring we reach the younger generation of fish and chip fans and continue the British tradition.

We have updated the traditional image of fish and chips, giving it a modern contemporary feel...

We hired David Lax, (of Creative Interiors, Bournemouth) who designed a look that is attractive to customers yet practical for staff to work in. The shops feature a contemporary, clean look with neon blue lighting, marble floors and stainless steel fittings in synchronisation with up-to-the-minute high efficiency Florigo frying ranges.

The 2012 Legacy...

We have joined ‘Team Dorset’ which is dedicated to ensuring Weymouth and Portland businesses create a lasting legacy for our area before ,during and beyond the 2012 Olympic sailing events which are being held in our area.